The ad does suck . It ’s a riff on thebeloved 1995 Coca - Cola adthat feature a convoy of light - up Coke trucks delivering Christmas cheer to a suburban landscape . The young advertising features some of the hallmarks of AI - generated “ art ” that make people uncomfortable . The hand are correct , but no single nip lasts more than a few frames . The human beings seem haywire like they ’re animated mannequins . There ’s a sense that things are almost correct here , almost veracious , but different enough to make someone uncomfortable .
“ The beginning of the end of creativity , ” one commenter tell below the unlisted YouTube video advertising soda . “ Call me crazy now but you ’ll see … ”
“ Why are you demolish my puerility with this mire , are you mad everyone drinks Pepsi and Dr. Pepper now ? ” Said another .
AI women about to receive an AI Coca-Cola from an AI Santa Clause.© Coca-Cola screengrab via YouTube.
“ TRASH — soulless and work-shy corner cutting , why not innovate and do something new rather of just rehashing using AI to replicate what you already did , ” said a third .
“ In my sign it ’s not formally Christmas 🎅 🏼 until I see that advert on t.v or YouTube , ” say one remark .
“ Got ta have it away the Coca Cola Christmas advert ever since being kid I remember there adverts at Christmas meter 🎅 🏼 🎄 , ” another said .
For me , this is more depressing than anything Coca - Cola could ever do with AI advertising . If you ’re upset about the character of the prowess masses utilise to deal you something then you ’ve already lose .
And , according to The Drum — an advertising newssheet — people love this advertising if you do n’t distinguish them it ’s AI before they take in it .
“ We measured the branded emotional reaction to the advert . The usual fare for us with one tiny difference , ” The Drumsaid in a late post . “ We did n’t tell them they were watching an AI ad or that they were to liken it to the beloved original . That ’s no doubt baggage you had when you chatter the headline to watch the ad the first fourth dimension as an advertizement practitioner of some kind . So we auspicate its originative effectiveness potential , and it scored top marks beating all old Christmas truck ads over the year . ”
The simple true statement is that companies care about the bottom line and that procreative AI has the potential to be cheaper and quicker at bring about ads . To make the original advertizement , Coca - Cola had to hire bunch , actors , gadget driver , and hundreds of other people . This prison term it paid an AI shop class that licensed the likeness of some actors and did everything with computers . The math is easy .
This is the futurity . Arguing about AI ruining the nostalgic feeling of a soft drink ad during a holiday seasonthat never gets dusty .
AdvertisingAICoca - ColaDystopiaYouTube
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