Amazon has construct its brand around consistency — it rarely follow popular user interface trends , and its design mission has always been ruthless realism . But now , for the first time in many , many year , it ’s pay its login varlet an service . It ’s the goal of an era , and it could signalbroader , situation - full changes .
The new varlet , which waspointed out on Twitter by Luke Wroblewski , is clearly geared towards peregrine users : It ’s thin , has much large buttons , and cut out much of the extra interference that few of us ever actually tap , like “ signaling in help , ” and also veto the mention of its “ Secure Server ” ( ominous ! ) .
Amazon ’s iconic Sign In page redesign after 20 years.pic.twitter.com/la6YYsbC8O
— Luke Wroblewski ( @LukeW)August 28 , 2014
The most indicative change — if spinning yarns out of minutia is your thing — is that Amazon has done away with one little UX eccentricity that made it unique : The form in which it asks whether you even have an Amazon word . Back in the nineties , that may have made sense . But it ’s Amazon ’s earth now , and evidently , its designers would rather not rot those extra pixels on a question they already have sex they answer to . [ Luke Wroblewski;Co . plan ]
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