earnestly , the Soylent Green mention are almost resistless . A marketing group call in Bartle Bogle Hegarty ( BBH ) has get along up with a really bizarre solution to the lack of wifi admission at South by Southwest 2012 : Turn homeless people into 4 G wireless hot spot .
Top imagevia A barely Normal View .
As Jon Mitchell explain over at Read Write Web :
[ Homeless Hotpspots ] commit out 4 G hotspots to roofless citizenry along with a promotional t - shirt . The shirt does n’t say , “ I have a 4 G hotspot . ” It say , “ I am a 4 G hotspot . ”
you may estimate what happens next . You yield these homeless , human hotspots whatever you like , and then I guess you sit next to them and check your email and whatnot . The digital divide has never hit us over the nous with a more stark display of unselfconscious rancor .
So yes , it ’s very eldritch and dystopian - tactual sensation , and an encapsulation of the hubris of tech company . On the plus side , though , at least it ’s actually getting people talking about the homeless . [ Homeless hot spot ]
homelessnessSXSW
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