Budweiser Clydesdale foals.Photo: Warm Springs Ranch
Called the “Football and Foals SBLVII Watch Party,” the celebration marks the first time that Anheuser-Busch has hosted this bash atWarm Springs Ranch. The Boonville, Missouri ranch is located about 140 miles west of St. Louis and is the official breeding facility of the Budweiser Clydesdales.
Football fans who purchased a $100 ticket for the event get to meet and take photos with the 2023 foals — all of whom were born last month — while watching the Kansas City Chiefs take on the Philadelphia Eagles for the Super Bowl. Attendees will also receive dinner, beers, Anheuser-Busch merchandise, and a history tour of Warm Springs Ranch.
This marks the first time in three decades thatAnheuser-Busch is not the exclusive Super Bowl beer advertiser,USA TODAYreported, adding that Molson Coors and Heineken are among the other beer makers serving up commercials.
However, Budweiser will still be in the mix, with a"Six Degrees of Separation" themed adfeaturingKevin Bacon. Anheuser-Busch will also run commercials forBud Light,Michelob Ultra, andBuschbeers during the game.
Warm Springs Ranch
The new arrivals could make a future ad. According to theSt. Louis Dispatch, each Clydesdale Super Bowl star goes throughyears of trainingbefore becoming eligible to join one of Anheuser-Busch’s Clydesdale traveling teams.
To make the traveling team,Clydesdales must meet specific requirements. The horses must stand 6 feet tall; they must be geldings, and they must be at least 4 years old. They must have a bay coat, four white stockings, a blaze of white on the face, a black mane, and a black tail. And they must weigh between 1,800 and 2,300 pounds.
Budweiser has used Clydesdales in its advertising since 1933.
source: people.com
