Despite expectations of disaster and controversy over a deficiency of mainstream reviews , GI Joe : The wage hike Of Cobra search like it ’s going to be a smasher after all , open with a surprising $ 22.3 millionbox officetake on Friday .
The new movie is expected to make above $ 50 million between Friday and Sunday , accord to analysts , which would make it more successful than Terminator Salvation and within Watchmen ’s $ 55.7 million opening weekend ( Joe really grossed more than Watchmen on the Friday , but Watchmen ’s Thursday night screenings use up it to $ 25.1 million amount for the day formally ) . This may be the sign that movie administrator were looking for , in terms of proof that name recognition and a more ecumenical rating – Joe is a PG-13 , against Terminator and Watchmen ’s R rating – is more important than either positive bombilation or the tone of the finished movie .
With mainstream reviews come in andnot being very good(althoughRoger Ebert’sis a masterpiece of snark ) , it ’ll be interesting to see if that bear upon attendance throughout the weekend . If it does n’t , and Joe cease up making somewhere around therumored $ 55 million , expect to see more toy movies being rushed into production … and past the picture show critics .
Movies
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