Google Set to Make Its Largest Acquisition Ever, Threatening Microsoft

Google parent Alphabet isreportedly making headwayin its bid to adopt the $ 30 billion selling software company HubSpot . That flock , which would be Google ’s largest - ever acquisition , is part of the company ’s strategy to compete with Microsoft in the cloud applications market .

“ It does look that Google has dream to render to take grocery share from Microsoft in the productivity cortege , and they can use HubSpot to bundle software together for clients , ” Cowen analyst Derrick Wood said in a enquiry noteseen by Reuters .

Google is the third - largest cloud services supplier but holds less than half of the market share of Microsoft . Meanwhile , Amazon controls a third of the market .

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Reports of Google ’s likely acquisition first surface in April , sending HubSpot shares up as much as 11 % . HubSpot ’s financials keep getting better , thoughanalysts are skepticalover weakened demand for its product . The companyswung to a profit of $ 6 millionin the first tail , with sale heave more than 20 % from the prior year . Google ’s lecture with HubSpot are “ ongoing ” and no flock has been reached , consort to Bloomberg .

While Google ’s still behind in the swarm mart , it ’s on a much more even play field with Microsoft in the AI distance , where it ’s vying with a number of braggy Tech contenders for dominance — with convincing betting odds . Google , Microsoft , Meta , and Amazon have all announced major new AI applications and features over the retiring yr as well as their own custom AI flake . But Google drop a motherload of update to its rooms of AI tools call Geminiduring its I / O developer league , solidify its spot as a major AI player . A week later , Microsoft made its own AI annunciation , but they ’re now facing heat from European regulator .

This clause originally appear onQuartz .

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