Netflix.Photo: Netflix
Netflixis making an effort to curb password sharing with new features being launched and tested in parts of Central and South America.
On Wednesday, the companyannounced on its sitethat it has “been working on ways to enable members who share [their Netflix accounts] outside their household to do so easily and securely, while also paying a bit more.”
Under the heading “Paying to Share Netflix Outside Your Household,” the release stated that “features like separate profiles and multiple streams in our Standard and Premium plans” have “created some confusion about when and how Netflix can be shared.”
The other feature will allow subscribers to transfer profile information, such as viewing history and personalized recommendations, into either a new account or an “Extra Member sub account.”
The features will start in three countries — Chile, Costa Rica and Peru — but the announcement maintained that “we’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”
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The price increase for adding sub accounts will be 2,380 CLP in Chile, $2.99 USD in Costa Rica, and 7.9 PEN in Peru, according to the Netflix site.
The news comes just two months after the streaming giantannounced price hikes for membershipthroughout North America.
The standard plan — which offers HD streaming on up to two different devices simultaneously —will now cost $15.49in the United States, up from the previous monthly price of $13.99.
Netflix’s U.S. premium plan — which provides up to four Ultra HD streams at the same time — is now $19.99, which represents a $2 increase from the previous cost of $17.99 per month. The streamer’s basic plan in the country is also going up $1, now costing households $9.99 monthly.
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According to the Netflix website, “these prices apply to new members and will gradually take effect for all current members. Current members will receive an email notification 30 days before their price changes, unless they change their plan.”
Explaining the update, a Netflix spokesperson told PEOPLE at the time: “We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members.”
“We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget.”
The last price increase from the streaming giant took place in October 2020, and in the interim, even more streaming platforms have premiered.
source: people.com
